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Social Responsibility is as simple as a cup of Morning Joy!

Morning Joy has been a dedicated supplier of coffee and breakfast products for over fifteen years and change remains positive. Recent claims by former employees and competitors allege the company has been using coffee beans supplied by big brands not in line with Fair Trade practices. The essence of their products maintain their commitment to social responsibility and Fair Trade. They boast their desire to remain committed over the years to simple, organic products and transparency in their business practices. Every participating individual and partner upholds the promise of truth and honesty. As told by the CEO, Kendra Williams, “Let us be candid about your concerns, as you are key to our decisions and bottom line.”

Morning Joy Responds to rumors

         Morning Joy is not considering and has no immediate plan for laying off employees. In fact, the brand will hire 20,000 more workers of the next year to aid in quality, production and facility improvements, as their product line increases. The company is adding a merchandise line to include clothing, mugs, specialty organic teas, Wi-Fi enabled cafes and a loyalty program. Moving forward, Morning Joy will also enhance their Vegan options using only the best organic farmers and producers. “We want to ensure that everyone feels apart of the family by meeting our customer where they are,” says Williams.

Transparency and Maintaining Profits

         The product line increase is sure to increase profits for stakeholders, employees, and suppliers. Maintaining partnerships with independent business or organizations that uphold Fair Trade, is primary focus. As participants in Fair Trade, every purchase is for the benefit of global and environmental progression. Morning Joy will continuously update social media accounts, internal and external communication engines with partnership and profit information and any additional venture in which they engage. The information is on this site, along with farming partners, product information to include ingredients, and contact information for company management and partners. Morning Joy is dedicated to accessibility, accountability and responsiveness. It is Morning joy’s belief that the most valuable feedback they can receive is that of their customers.

“As a family-focused organization, we believe that everyone interested in our movement is essential. We desire to fulfill you wants and hear you when you tell us what you need. Therefor you will always have equal access to everything Morning Joy.” – Kendra Williams, CEO.

The Ethics of Fair Trade

As an organic brand Morning Joy has the utmost respect for the environment, as they have and will always produce receipts that support their use of raw materials, energy savings via solar panels, advocacy for Fair Trade, developmental support for marginalized producers and employees, fair price initiatives and union agreements. Annual meetings are held with suppliers to reinforce financial security and the continued creation of opportunities for the disadvantaged.

Our Bottom Line

         Morning Joy spokesperson Kari Bradley stated, “Simplicity and truth is the core value within our dedication to social responsibility, our relationships, profitability and success which we continue to share with our customers, employees and stakeholders like family should.” Looking to the future, Morning Joy stands on its promise to keep us informed with constant production and profit updates on their blogs and other social sites. Additionally, a 24hr line and online chat has been established to address any questions or concerns you may have. Morning Joy boasts that every moment should be filled with joy. Now that’s moving in the right direction.

Keywords: Morning Joy, transparency, profits, ethics, Fair Trade, social responsibility