Wake Responsibly with Morning Joy
At Morning Joy, we promise to maintain our commitment to you
whether times are good or bad. We’re different because our foundation is based
on truth and the bond that we share with our customers, employees and
stakeholders. Our business is based on the basis of Fair Trade, which upholds respect for
our environment and our people and
putting them first. We keep this in mind every time our products enter
your heart and homes. We enjoy being a part of your favorite pastimes, family
gatherings, early mornings and night caps. Comforting you in the most trying
times and much like family, turmoil has come between us based on rumors.
There’s no better time to clear things up by remaining transparent and honest,
as we have always been. We want to reassure you that our practices, ethics and
dedication to Fair Trade has always been clear. We will address every concern,
as we have built this relationship on our integrity and assure you that that
our coffee beans are sourced from the purest farms.
The highest level of
management has recognized and have begun to rectify the problems in order to
maintain the bottom line. New positions have been created within the quality
and production teams to make sure our products are sourced ethically and organically.
Additionally, we have created incentives for our employees, engaged in deals
with unions, added new retail products for our customers and have integrated
new technologies that detect impurities and scaled our prices to maintain
affordability. Morning Joy will always use sustainably sourced products from
our Fair Trade abiding partners as a condition of our charitable efforts which
help both local and international farmers.
We want to ensure that
farming partners are self-sufficient through ownership with a secure income
that increases annually, donations and our efforts. Our responsibility is to
ensure that our business is consistently available, responsive, and
accountable. Our bottom line is social responsibility and we will always be
forthcoming. Rest assured that you will be at the forefront of our decision
making process and our doors will always be open to you.

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